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Success is the most wonderful fruit of the struggles to achieve a purpose. Different people have different ways of attaining the laurels of victory. But no matter how unique these strategies are, victories can not be attained without using the three D’s of success. Nurture each of them from start to finish, and never leave one in favor of the other.

First, you need the DESIRE, the motivation to achieve your objective. The starting point of all achievements is desire, the dream. Some people might say your dream is impossible to achieve. But with your own desire to accomplish that dream, there’s nothing you can’t achieve without the power of desire within you. A poor man becomes a millionaire because of his desire to have more money. An NBA star believes he could fly to shoot a ball in the ring, because of his desire for fame. A writer never sleeps at night, as long as ideas come out of his mind, because of his desire to become a blockbuster novelist and movie screenwriter.

The desire (motivation or passion), on the other hand, should be strengthened by DISCIPLINE. There are people, who in the midst of their near-success meet temptations that lead them to the wrong direction. A student who’s almost graduating in college failed to finish his course, because he joined a fraternity that buried him into the ravine of drug addiction. An entrepreneur, who’s almost becoming a millionaire with his innovative marketing ideas, went bankrupt when he associated with gamblers who turned him into compulsive gambler. These are simple examples of temptations that lead people to failure when someone’s discipline is not strong enough to achieve one’s objective to succeed. So, strengthen the discipline in you by surrounding yourself with like-minded people.

DETERMINATION is the father of desire and discipline. You can never achieve and win what you desire if you have no definiteness in acquiring such victory. But simply having determination doesn’t mean you’re already on the road to success. Determination should be powered by knowledge of the skills needed to achieve an objective. You need to learn about the skills and place them into practice. Then, when you have enough training to strategize your steps, you need to develop your experiences into expertise. It is these expertise that strengthens your determination to achieve success.

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It takes more than a dream to become successful in business. It is a risky endeavor if you will simply jump into it without proper planning. It’s not just money, but time, reputation, job, and family relationships are wrecked when business fails. The risks never stop even if the business survives or becomes financially successful. But you can dramatically reduce the odds of failure if you develop the right plan and actions in every phase of your business.

Setting up a business is like planning for a long distance road trip. You need a road map to trace down your starting point, and list the names of highways where you are going to turn until you reach your point of destination. To start a business you need a marketing plan that details how you intend to distribute or sell your products and make sales. You need a system plan that outlines the space and equipments for your business. Most important of all, you need a financial plan to trace down how you will build and maintain a positive cash flow.

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Knowing your market and target customers is another factor to consider in starting a business. Some people open business, because they were simply driven by desire to make more money without surveying first if their planned business would really serve their target customers. Niche marketing is a type of doing business based on a specific need of group of customers. This is an end product of proper surveying, before an entrepreneur opens a business with a specific product or service for a particular group of customers.

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Time management and people management are also important factors one should consider before opening a business. Focus and attention is needed in growing a business. So, if you don’t have much time to directly manage your business, you should be able to delegate it to the right person who could manage it. See to it that this person meets the requirements, having the attitudes and characteristics to manage the business in your absence. The people plan determines what kind of employees you’ll need, and what skills should they posses to run your business.



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